Overview Shopko was founded in 1962 by James Ruben, and his first store opened in Green Bay. Shopko was acquired by a private Sun Capital Partners company from Boca Raton in 2005, became private and parted with the network in Omaha, Nebraska, which, like Shopko, is still owned by a subsidiary of Sun Capital Partners.
More “Value” to its customers
Shopko Coupons giving the residents of a small city a store with a grocery store, a full range of products for the house, branded clothes and small appliances and a pharmacy, says: “We are like a mini-department store.”
In fact, he says that one of the goals of the Native City is to get the locals to think twice before getting into the car and driving 50-60 miles round-trip to the nearest major competitor.
“We provide our customers with a wide range of consumables at competitive prices,” he says. “We are not the cheapest, but we give good value for money.” The prices for products are determined by research in the local market.
Places of origin usually offer about 35,000 articles; the great merchants of Shopko’s carry about 100,000 people. The e-commerce operation sells more than 150,000 items. Local stores tend to be slightly larger and have more items than regular Dollar General or Family Dollar stores.
In addition, store managers receive a significant budget for community participation. In addition to local schools and charities, stores are also trying to buy from local suppliers, including in some places that buy beer from local breweries.
More recently, the network has given local managers more voice about which products to order. The company learned that the lesson is the worst way, says McMahon, after the place of the Native City in Andrews, Texas, received a large shipment of heavy winter clothing that was completely out of place in a hot climate. “It was not the best marketing situation,” he says.
When a new store was recently opened in Canadian, Texas, a small town near Amarillo, Shopko coupons invited fans from the local high school to introduce him. No wonder: some players from the school football team also appeared with their families.
The same program of customer loyalty in the shops of Shopko was extended to the places in the Hometown. The company has 7 million loyalty card holders, of which 4 million are frequent users.
Most recently, Hometown has worked to welcome millennial customers. The network has a presence on Facebook and Interest; to increase interest in younger consumers, not only invites the city council and the mayor to shorten the tape when opening new stores.
After several decades, McMahon began to quickly learn the retail habits of American consumers and domestic pop culture. After joining Shopko in late 2013, he led the restructuring, which reduced overhead by 15 percent and led to a 20 percent increase in the store base.
He also led a complete review of the e-commerce business in the chain. Last year, Shopko Coupons launched a new brand strategy with the slogan: “Shopko, what counts”. The profitability increased by 45 percent,